Open the Throttle, Not the Bottle — Ride Sober Open the Throttle, Not the Bottle — Ride Sober

Navigate Safety

Respect the ride.

A woman riding her bike

Without ability, judgement and a clear head, you have no business on a bike.

There's no middle ground on the road. You're either in total control or you're not. And on the road, deadly consequences are just one misjudged move, or split-second lapse in concentration away.

Operating a motorcycle is all about control. Alcohol eliminates control, causing:

If you're planning to drink:

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